App development, ASO & marketing blog
Notes from building real apps.
Practical guides on app development, App Store Optimization, digital marketing and app monetization, written by the IWS Software team.
How to increase AdMob eCPM: 10 checks we run on every app
A practical checklist to raise AdMob eCPM and ad revenue: bidding, eCPM floors, ad formats, placement, consent, app-ads.txt, SDK updates and A/B testing.
ASOApp Store Optimization: what actually moves rankings on Google Play and the App Store
A practical guide to App Store Optimization for Google Play and the App Store: keyword fields, character limits, creative testing, ratings and app quality.
App DevelopmentNative, Flutter or React Native? How we choose the right stack for an app
How IWS Software decides between native Android and iOS (Kotlin, Swift), Flutter and React Native for a new mobile app, and the questions to ask first.
AI SolutionsWhat an AI agent can (and can't) do for a small business
A plain-language look at AI agents for small businesses: good uses, limits, the guardrails to build in, and how to start with a small pilot.