App development, ASO & digital marketing company in Indore & Bengaluru

We build, rank,
grow & monetize apps.

IWS Software develops Android and iOS apps, ranks them on Google Play and the App Store with ASO, grows their users with digital marketing, and monetizes them with Google AdMob and 10+ ad networks.

Get a free consultation → Call +91 99750 26961
Android & iOS developers Own apps live on Google Play Founded 2021
UI/UX design
Every screen planned
Clickable prototype
Try it before we build
Your brand
Colours, fonts, icons
2021
Year founded
2
Offices: Indore & Bengaluru
7
Services under one roof
24h
Reply to every enquiry
What we do

Everything your app needs, from build to growth.

One team to build your app, rank it in the stores and market it. Pick one service or let us handle the whole journey.

Core service

App Development
for Android & iOS.

Native Android, iOS and Flutter apps, designed, built, tested and launched by one team, with analytics and store policies planned from the first release.

  • UI/UX design
  • Android (Kotlin)
  • iOS (Swift)
  • Flutter
  • Backend & admin panel
  • Launch & updates
Explore app development
Core service

App Store Optimization

Keyword research, listing copy, screenshot testing and review management to rank higher on Google Play and the App Store.

Explore ASO
Core service

Digital Marketing

SEO, Google Ads, Meta ads and social media that bring enquiries, installs and sales, tracked to every lead.

Explore digital marketing
Revenue

App Monetization

AdMob mediation and in-app bidding with Meta, AppLovin, InMobi and 10+ networks, set up and managed for you.

Explore app monetization
Launch

App Publishing

Developer accounts, store listings, policy forms, closed testing and review. We take your app live and keep it compliant.

Explore app publishing
Paid growth

App Growth & UA

Google App Campaigns, Meta and Apple Search Ads, with every install tracked.

Explore app growth
New

AI Solutions

AI agents for customer support, lead qualification and documents, plus AI features inside your app.

Explore AI solutions
Not sure where to start?

Get a free consultation.

Share your app idea or app link. We'll review it and send you a short, honest plan: what to build, fix or market first.

Request a free consultation
App development

Apps built to
launch and last.

We design and build Android and iOS apps, native or Flutter, and take them all the way to the stores. Because we publish our own apps, we build with store policies, ASO and analytics in mind from day one.

  • UI/UX design and a clickable prototype before any code
  • Native Android (Kotlin), iOS (Swift) or Flutter
  • Backend, admin panel, payments and integrations
  • Testing, Play Store and App Store launch, then updates and support
Explore app development → Discuss your app idea
Mobile app screens being designed and built for Android and iOS
ASO & publishing

From first upload
to the top of search.

We publish your app on Google Play and the App Store, then our ASO team works every month to rank it for the searches your users make. Every ASO change we suggest, we have tested on our own apps first.

  • Developer accounts, policy forms, closed testing and review handled for you
  • Keyword research and weekly rank tracking
  • Titles, descriptions, icons and screenshots tested for more installs
  • Ratings, reviews and Android vitals kept healthy
Explore ASO → App publishing
Store search results with an app ranked first, next to a keyword ranking report
Digital marketing

Marketing that brings
leads, not just likes.

For apps and for businesses, we run the channels that bring customers: search, ads and social. Every campaign is tracked to installs, leads or sales, and reported in plain language every month.

  • SEO: technical fixes, content and local SEO with Google Business Profile
  • Google Ads: Search, Performance Max and YouTube
  • Meta ads on Facebook and Instagram, plus social media management
  • App install campaigns on Google, Meta and Apple Search Ads
Explore digital marketing → App growth & UA
Search results with a brand ranking first, a lead report and a social media ad

We monetize apps with Google AdMob and the leading bidding networks

GGoogle AdMobGGoogle Ad ManagerMMeta Audience NetworkAAppLovin MAXUUnity LevelPlayiironSourceIInMobiMMintegralPPangleLLiftoff MonetizeCChartboostDDT ExchangeMMolocoYYandex AdsGGoogle AdMobGGoogle Ad ManagerMMeta Audience NetworkAAppLovin MAXUUnity LevelPlayiironSourceIInMobiMMintegralPPangleLLiftoff MonetizeCChartboostDDT ExchangeMMolocoYYandex Ads
App monetization

Google AdMob & bidding networks at expert level.

Many apps run on one or two networks, no bidding, default floors and ads in the wrong places. We set it up properly.

We set up AdMob mediation (or AppLovin MAX and Unity LevelPlay) with real-time bidding from Meta Audience Network, AppLovin, InMobi, Mintegral, Pangle, Liftoff and more, then tune eCPM floors, formats and placements country by country. Google AdMob is our deepest expertise.

AdMob mediationIn-app biddingeCPM floorsRewarded & app open adsCountry segmentationUMP consentapp-ads.txtPolicy compliance
Explore app monetization →
Revenue dashboard
Last 30 days
Revenue
$48.2K
↑ 32.4%
eCPM
$12.40
↑ 18.2%
Fill rate
98%
↑ 2.1%
GAdMob
$21.6K
AAppLovin
$11.3K
MMeta AN
$8.1K
IInMobi
$4.9K

Sample dashboard for illustration

How we work

A simple process
that compounds.

Every engagement starts with an honest audit, and every month ends with a report you can understand.

01

Audit

We review your app idea or existing app, store listing, campaigns or website, and show you what to build, fix or market first.

02

Plan

You get a written plan with priorities, timelines and the numbers we'll track, before any work starts.

03

Execute

We do the work: design and development, store listings, campaigns, content and ad setup. Changes are tested, not guessed.

04

Grow

Monthly improvements and plain-language reports on rankings, installs, leads and revenue.

We build and run our own apps on Google Play, so we feel every policy change, ranking shift and campaign result ourselves. That's why we only recommend what we have already tested on our own products.

RK
Ravi Karma
Founder, IWS Software
Focus
Apps
Development, ASO and digital marketing.
Offices
2
Indore head office and Bengaluru.
Our products
Google Play
Apps we publish, grow and monetize ourselves.
Founded
2021
By Ravi Karma.
FAQ

Questions, answered.

What app owners and businesses ask us before the first call.

What is IWS Software?
IWS Software is an app development, App Store Optimization (ASO), digital marketing and app monetization company in Indore and Bengaluru, India, founded in 2021 by Ravi Karma. We build Android and iOS apps, rank them on Google Play and the App Store, grow their users with digital marketing, and set up app monetization with AdMob, AppLovin, Meta Audience Network and other ad networks. IWS Software (iwssoftware.com) is an app development and growth company. It is not related to warehouse management systems or other software products that also use the IWS name.
Do you build Android and iOS apps from scratch?
Yes. We design and build native Android (Kotlin), iOS (Swift) and Flutter apps, including the backend and admin panel, then publish them on Google Play and the App Store. A simple app usually takes 6 to 10 weeks; apps with accounts, payments and an admin panel usually take 3 to 5 months.
What does your ASO service include?
Keyword research and weekly rank tracking, title and description rewrites, icon and screenshot design and testing, review management, localization and a monthly report, for Google Play and the App Store.
Can you publish my app on Google Play and the App Store?
Yes. We handle developer accounts, store listings, Data safety and privacy forms, content ratings, closed testing, release builds and review. If a store rejects the app, we fix the issue and handle the appeal.
Do you do digital marketing for businesses that don't have an app?
Yes. We run SEO, Google Ads, Meta ads and social media for businesses, and track every campaign to leads and sales.
Can you increase my AdMob eCPM?
Often there is room to improve. The biggest gains usually come from adding bidding networks to your mediation, setting the right eCPM floors by country, fixing ad placements and formats, and getting consent and app-ads.txt right. We start with a free review and tell you honestly where we expect improvement before you commit.
Which ad networks do you work with?
Google AdMob and Google Ad Manager, Meta Audience Network, AppLovin MAX, Unity LevelPlay (ironSource), InMobi, Mintegral, Pangle, Liftoff Monetize, Chartboost, DT Exchange, Moloco, Yandex Ads and others. We pick the mix that performs best for your users' countries and your ad formats.
Do you need access to my AdMob account?
We ask you to add us as a user in your AdMob account. You keep full ownership and can remove our access at any time. We never ask for your Google account password.
How do you charge?
Consultations and audits are free. Fixed projects such as app development, publishing or monetization setup are priced at a fixed fee agreed in writing. Ongoing work such as ASO, campaigns and monetization optimization is a monthly plan. Ad spend for campaigns is paid directly to Google or Meta from your own ad account.
Where are you based?
Our registered head office is at 305, 3rd Floor, Satguru Parinay, Scheme No. 54, A.B. Road, Indore, and our second office is on the 4th Floor of GNS Tower, 8th Block, Koramangala, Bengaluru. We work with app owners and businesses across India and worldwide, mostly online.
Free consultation

Ready to build or grow your app?
Let's talk.

Share your app link and what you need. We'll reply within 24 hours with honest advice and a clear plan.

Call or WhatsApp
+91 99750 26961
Monday to Saturday, 10am to 7pm IST
Email
hello@iwssoftware.com
We reply within 24 hours
Head office (registered)
Indore
305, 3rd Floor, Satguru Parinay,
5 PU3, Scheme No. 54, A.B. Road,
Indore, Madhya Pradesh 452010
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Bengaluru office
Koramangala, Bengaluru
4th Floor, GNS Tower, 8th Block,
Near Nexus Koramangala Mall,
Bengaluru, Karnataka 560030
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Get a free consultation

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