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About IWS SoftwareWe grow apps, including our own.
IWS Software is an app growth, monetization and digital marketing company in Koramangala, Bengaluru. Ravi Karma founded it in 2021 with a simple idea: help app owners earn more from the apps they already have, using methods we've proven on our own apps.
I started IWS Software in 2021 because I saw good apps earning far less than they should. Today we publish and monetize our own apps on Google Play, and we bring the same playbook to every client.
We publish and run our own apps.
Alongside client work, IWS Software builds, publishes and monetizes its own apps on Google Play. It keeps us honest: we feel every policy update, ranking change and eCPM drop ourselves, and we only recommend what we've tested.
- ASO ideas tested on our own store listings first
- AdMob mediation and bidding run on our own live apps
- Play Console policy and release work done in-house every month
What you can count on.
Honest numbers
We report real results, good or bad, and never promise rankings or revenue we can't stand behind.
Tested before suggested
Monetization and ASO changes are tried on our own apps before we recommend them to you.
You own everything
Your AdMob, Play Console and ad accounts stay in your name. We work as users you can remove at any time.
No shortcuts
No fake installs, fake reviews or spammy backlinks. They put your accounts at risk and don't last.
One team
Monetization, ASO, publishing, marketing and development under one roof, so nothing falls between agencies.
Direct access
You talk to the people doing the work, including our founder, not a chain of account managers.
What we do.
App MonetizationAdMob, bidding and mediation to raise eCPM
App Store OptimizationRank higher and win more organic installsApp PublishingPlay Store and App Store, handled end to endApp Growth & User AcquisitionPaid installs that pay back
Digital MarketingSEO, Google Ads, Meta ads and social
App DevelopmentAndroid, iOS and Flutter apps
AI SolutionsAI agents and AI features for appsLet's grow your app together.
Share your app link and what you need. We'll reply within 24 hours with honest advice and next steps.
Near Nexus Koramangala Mall, Bengaluru 560030
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