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App Monetization

App monetization that raises your eCPM.

We set up and optimize ad monetization for Android and iOS apps: Google AdMob, mediation and real-time bidding with 10+ ad networks, so more advertisers compete for every impression and your revenue per user goes up.

App Monetization illustration
AdMob specialistsMediation, bidding, policy
What's included

Everything in our app monetization service

Everything from the first SDK integration to monthly revenue optimization.

AdMob audit and setup

Ad units, formats, mediation groups and account settings reviewed against best practice, so we can see exactly where revenue is being lost.

Mediation and in-app bidding

AdMob mediation, AppLovin MAX or Unity LevelPlay, with bidding from Meta Audience Network, AppLovin, InMobi, Mintegral, Pangle, Liftoff and more.

eCPM floors and waterfalls

Floor prices set by country and ad format, then tested and adjusted, so you don't trade fill rate for price or price for fill rate.

Ad formats and placement

Banner, interstitial, rewarded, rewarded interstitial, app open and native ads, placed at natural breaks so they earn without hurting retention.

Consent and policy compliance

Google-certified consent (UMP) for the EEA and UK, app-ads.txt, and policy checks that help you avoid limited ad serving and account problems.

Revenue reporting

eCPM, ARPDAU, fill rate and impressions per user by country, format and network, with a clear action plan every month.

Demand partners

Ad networks we work with.

We connect your app to the networks that pay the most for your users, through bidding wherever possible, so they compete for every impression.

GGoogle AdMobGGoogle Ad ManagerMMeta Audience NetworkAAppLovin MAXUUnity LevelPlayiironSourceIInMobiMMintegralPPangleLLiftoff MonetizeCChartboostDDT ExchangeMMolocoYYandex Ads
What we measure

The numbers we report on.

eCPMRevenue per 1,000 impressions, by country and format
ARPDAUAverage ad revenue per daily active user
Fill and show rateHow many ad requests are filled and actually shown
RetentionMaking sure more revenue doesn't cost you users
How it works

Four steps, clear results.

01

Audit

Add us as a user on your AdMob account. We review your setup and send a written audit with the gains we expect.

02

Plan

We agree which networks, formats and floors to change, in what order, and how we'll measure the result.

03

Implement

SDK and adapter updates, bidding partners, mediation groups, floors and placements, released safely.

04

Optimize

Monthly A/B tests and floor tuning by country, with a revenue report you can understand.

FAQ

Questions about app monetization

How much can you increase my eCPM?
It depends on your traffic: the countries your users are in, your ad formats, engagement and your current setup. Apps without bidding or with default settings usually have the most room to improve. After the audit we tell you honestly where we expect gains and how we'll measure them.
Which mediation platform should I use?
Google AdMob mediation, AppLovin MAX and Unity LevelPlay are all strong. We recommend one based on the SDKs already in your app, your traffic mix and which demand partners perform best for your users.
Do you need access to my AdMob account?
We ask you to add us as a user in your AdMob account. You keep full ownership and can remove our access at any time. We never ask for your Google account password.
Will more ads hurt my ratings and retention?
They can, if they are placed badly. We plan frequency and placement around natural breaks in your app and watch retention and reviews alongside revenue.
My AdMob account has limited ad serving. Can you help?
Yes. We review traffic quality, ad placements, policy issues and app-ads.txt, fix what we can, and help you follow Google's guidance while the limit is reviewed.
Free consultation

Let's talk about app monetization.

Share your app or website link and what you need. We'll reply within 24 hours with honest advice and next steps.

Call or WhatsApp
+91 99750 26961
Monday to Saturday, 10am to 7pm IST
Email
hello@iwssoftware.com
We reply within 24 hours
Office
Koramangala, Bengaluru
4th Floor, GNS Tower, 8th Block,
Near Nexus Koramangala Mall, Bengaluru 560030
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