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App Growth & User Acquisition

App growth that pays for itself.

We run user acquisition campaigns on Google, Meta and Apple Search Ads, and connect them with ASO and monetization, so every install is measured against what it earns.

App Growth & User Acquisition illustration
ROAS focusedInstalls measured against revenue
What's included

Everything in our app growth service

Paid growth, tracking and retention, managed as one system.

Google App Campaigns

Install and in-app action campaigns across Google Search, Play, YouTube and the Display Network.

Meta app ads

Facebook and Instagram app install and app event campaigns, with audiences and creatives tested continuously.

Apple Search Ads

Search campaigns on the App Store, using the same keyword research as your ASO.

Ad creatives

Short videos and static ads made for each channel, refreshed before performance drops.

Attribution and analytics

Firebase and GA4 events, plus AppsFlyer or Adjust when you need them, so each install is traced to its source.

Retention and re-engagement

Push notifications, in-app messages and re-engagement campaigns that bring users back.

What we measure

The numbers we report on.

CPICost per install, by channel and country
RetentionHow many users return on day 1, 7 and 30
ROASRevenue earned back from ad spend
LTVLifetime value of the users we bring in
How it works

Four steps, clear results.

01

Tracking setup

We set up attribution and in-app events so we can measure what each install earns.

02

Test campaigns

Small budgets across channels, audiences and creatives to find what works.

03

Scale winners

Budget moves to the campaigns with the best cost and quality of users.

04

Optimize for ROAS

Campaigns are tuned towards revenue, not just cheap installs.

FAQ

Questions about app growth

What budget do I need to start?
It depends on your category and target countries. After a short review we recommend a test budget that is large enough to learn from without risking too much.
Which channels do you use?
Mostly Google App Campaigns, Meta (Facebook and Instagram) and Apple Search Ads. We choose based on your audience, platform and goals.
How do you know if campaigns are profitable?
We connect ad spend with ad revenue and in-app purchases through attribution, so we can see return on ad spend by channel and campaign.
Who owns the ad accounts?
You do. Campaigns run in your own ad accounts and ad spend is paid directly to Google, Meta or Apple.
Free consultation

Let's talk about app growth.

Share your app or website link and what you need. We'll reply within 24 hours with honest advice and next steps.

Call or WhatsApp
+91 99750 26961
Monday to Saturday, 10am to 7pm IST
Email
hello@iwssoftware.com
We reply within 24 hours
Office
Koramangala, Bengaluru
4th Floor, GNS Tower, 8th Block,
Near Nexus Koramangala Mall, Bengaluru 560030
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Get a free consultation

Tell us about your app or business. We reply within 24 hours.

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