We help apps rank,
grow & earn.
IWS Software is an app growth and digital marketing company. We publish apps, push them up the store rankings, bring in new users, and monetize them with Google AdMob and 10+ bidding networks to raise your eCPM and revenue.
We monetize apps with Google AdMob and the leading bidding networks
Everything your app needs to grow and earn.
One team for monetization, store growth and marketing. Pick one service or let us run the whole growth engine.
App Monetization
that raises eCPM.
We set up AdMob mediation with real-time bidding from 10+ networks, tune floors and placements, and keep your account policy-safe, so more advertisers compete for every impression.
- AdMob audit & setup
- In-app bidding
- eCPM floor tuning
- Ad placement
- AppLovin MAX & LevelPlay
- Policy & consent
App Store Optimization
Keyword research, listing copy, screenshot testing and review management to rank higher on Google Play and the App Store.
Explore ASO
App Publishing
Developer accounts, store listings, policy forms, closed testing and review. We take your app live and keep it compliant.
Explore app publishing
App Growth & UA
Google App Campaigns, Meta and Apple Search Ads, measured against what each install earns.
Explore app growth
Digital Marketing
SEO, Google Ads, Meta ads and social media that bring enquiries and sales, tracked to every lead.
Explore digital marketing
App Development
Android, iOS and Flutter apps built with analytics and monetization planned from the first release.
Explore app development
AI Solutions
AI agents for customer support, lead qualification and documents, plus AI features inside your app.
Explore AI solutionsGet a free audit of your app.
Share your app link. We'll review your AdMob setup, store listing and growth, and send you a short list of what to fix first.
Request a free auditGoogle AdMob & bidding networks at expert level.
Most apps leave money on the table: one or two networks, no bidding, default floors and ads in the wrong places. We fix that.
We set up AdMob mediation (or AppLovin MAX and Unity LevelPlay) with real-time bidding from Meta Audience Network, AppLovin, InMobi, Mintegral, Pangle, Liftoff and more, then tune eCPM floors, formats and placements country by country. Google AdMob is our deepest expertise.
See how we raise eCPM →Sample dashboard for illustration
From first upload
to the top of search.
We publish your app on Google Play and the App Store, then our ASO team works every month to rank it for the searches your users make. Every ASO change we suggest, we have tested on our own apps first.
- Developer accounts, policy forms, closed testing and review handled for you
- Keyword research and weekly rank tracking
- Titles, descriptions, icons and screenshots tested for more installs
- Ratings, reviews and Android vitals kept healthy
Marketing that brings
leads, not just likes.
For apps and for businesses, we run the channels that bring customers: search, ads and social. Every campaign is tracked to installs, leads or sales, and reported in plain language every month.
- SEO: technical fixes, content and local SEO with Google Business Profile
- Google Ads: Search, Performance Max and YouTube
- Meta ads on Facebook and Instagram, plus social media management
- App install campaigns on Google, Meta and Apple Search Ads
A simple process
that compounds.
Every engagement starts with an honest audit, and every month ends with a report you can understand.
Audit
We review your AdMob setup, store listing, campaigns or website and show you where growth and revenue are being lost.
Plan
You get a written plan with priorities, timelines and the numbers we'll track, before any work starts.
Execute
We implement: mediation and floors, listing changes, campaigns, content. Changes are tested, not guessed.
Grow
Monthly optimization and reporting on eCPM, rankings, installs and leads. We stay until the numbers move.
We run our own apps on Google Play, so we feel every eCPM drop and every ranking change ourselves. That's why we only recommend what we have already tested on our own products.
Questions, answered.
What app owners and businesses ask us before the first call.
Can you increase my AdMob eCPM?
Which ad networks do you work with?
Do you need access to my AdMob account?
What does your ASO service include?
Can you publish my app on Google Play and the App Store?
Do you do digital marketing for businesses that don't have an app?
How do you charge?
Where are you based?
Want your app to earn more?
Let's talk.
Share your app link and what you need. We'll reply within 24 hours with honest advice and a clear plan.
Near Nexus Koramangala Mall, Bengaluru 560030
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